UI/ UX Design
Madden NFL
UX Design and UI Art Design
Starting in the fall of 2019 I began working at Electronic Arts as a hybrid UI Artist/UX Designer for Madden NFL 21. Since then I’ve been a part of Player Experience team and worked on Madden NFL 22, 23, and 24.
Product Design
The following projects were improvements and integrations of NeuLion’s digital product offerings. This included UX Design, UI Design, the creation of wireframes and the final visual design of high-fidelity mockups based on research, user feedback and collaboration with cross functional teams at NeuLion.
CMS Redesign
Preliminary prototypes for a complete redesign of NeuLion’s CMS. Collaborative project between design, development and product. Initial prototypes produced in Figma.
My role: Collaborated between Design, Product and Development to concept out and provide UI, UX and visual designs for a complete overhaul of NeuLion’s CMS.
Overall goal of the project was to improve the User Experience and Visual Design through eliminating redundant links, re-organizing navigation groupings, and developing a new workflow for the user.
Schedule/Results CMS Template redesign
Redesign of the Schedule/Results template within NeuLion’s CMS. Final high-fidelity mockups produced in Adobe Photoshop.
Oklahoma Sooners schedule/results page
My role: Collaborated between Design, Product and Development to increase user engagement with the schedule/results pages.
Solution was introducing an expandable area that displays the box score and related articles or videos within each schedule entry.
Live Stats Product
Responsive redesign of NeuLion’s Live Stats product. Collaborative project between design, development and product. Final high-fidelity mockups produced in Adobe Photoshop.
My role: Collaborated between Design, Product and Development to concept out and provide UI, UX and visual designs for a redesign of NeuLion’s Live Stats product.
Overall goal of the project was to improve the User Experience and Visual Design through using more horizontal real estate on desktop and create easy-to-read data tables through subtle use of color and negative space.
Web Design Projects
The following projects were responsive redesigns completed with a mobile-first approach. Starting with wireframes and developed into high-fidelity mockups based on user feedback, client needs, UX research, and Google Analytics.
NCA&T Redesign
Responsive redesign for North Carolina A&T Athletics site.
Final high-fidelity mockups produced in Adobe Photoshop.
My role: Work with a Project Manager, Account Manager to take the client through the entire design phase from wireframe to high-fidelity mockups that were delivered to NeuLion’s development team.
Overall goal was to create a responsive website that highlighted stories, video, and photos without using content carousels.
UNCG REDESign
University of North Carolina Greensboro Athletics responsive site redesign.
Final high-fidelity mockups produced in Adobe Photoshop.
My role: Work with a Project Manager and Account Manager to take the client through the entire design phase. This involved early exploratory wireframes to creating high-fidelity mockups approved by the client and delivered to NeuLion’s development team.
Overall goal was to create a responsive website that highlighted brand imagery and internal advertising using parallax scrolling.
NCHC.tv Page Redesign
Redesign and page restructure of NCHC.tv’s About Us page. Final high-fidelity mockups produced in Adobe Photoshop.
My role: Work with a Project Manager and Account Manager to redesign the hierarchy and introduce new content pieces within the page.
Overall goal was to better inform customers about the ways they can access content from the NCHC.tv Digital Network.
Maryland Redesign
Responsive redesign for the University of Maryland’s Athletic web site. Final high-fidelity mockups produced in Adobe Photoshop.
My role: Work with a Project Manager and Account Manager to take the client through the entire design phase for Maryland’s first responsive web site. This involved early exploratory wireframes to creating high-fidelity mockups approved by the client and delivered to NeuLion’s development team.
Overall goal was to introduce heavy brand recognition with a flag motif and include promotional spaces for brand initiatives and student athletes.
Named one of the top 12 College Athletic Site Designs in 2018 by Skullsparks
UCSD Redesign
Responsive redesign for the University of California San Diego Athletics site.
Final high-fidelity mockups produced in Adobe Photoshop.
My role: Work with a Project Manager and Account Manager to take the client through the entire design phase. This involved early exploratory wireframes to creating high-fidelity mockups approved by the client and delivered to NeuLion’s development team.
Overall goal was to simplify the overall layout by introducing more white space and combining areas of static content.